Welcome to my blog —
a space where I write about the things that shape my work, my thinking, and my life. Here you’ll find reflections on strategy and growth, alongside essays on politics, culture, activism, and the world we live in.
I approach these topics with the same values I bring to my practice: discipline, clarity, research-informed perspective, and a commitment to honesty over performance. Some pieces are analytical, some are personal — all are written with intention.
This is where I explore ideas, challenge assumptions, and think out loud — in public.
Am Yisrael Thrive
When I hit 10,000 followers and unlocked the ability to go live, I paused before jumping in. I knew I didn’t want to use that access for outrage or performance. I wanted to build something genuinely positive for the Jewish community—something that added light instead of more noise.
That’s how Am Yisrael Thrive was born.
Writing the Pain Away
I write empowering songs in catchy pop formats not because I think the world is fine—but because I know it isn’t.It All Begins Here
Shayna’s Origin Story
I didn’t become outspoken because I wanted attention.
I became outspoken because I was targeted—and silence stopped being an option.
It began with hostage posters.